Apple unveiled its first MacBook Pro with a touchscreen and a PROLED XDR display, priced from $2,899 for the 14-inch model and $3,399 for the 16-inch. Compared with the non-touch M5 Pro models at $2,499 and $2,999, the touchscreen premium is $400, a 16% increase for the smaller model and about 13% for the larger one. Apple still sells its existing MacBook Pro lineup, along with the M6 MacBook Pro at $1,999, the MacBook Air at $1,299 and the entry-level MacBook Neo at $699. The article links this pricing to rising memory costs driven by AI data center demand, noting that IDC estimates global PC shipments fell 20% in the third quarter, with Apple down 11%. Mac revenue reached $10.35 billion in the fiscal third quarter, up 29%, and Apple is expected to report fiscal fourth-quarter earnings on Nov. 2.
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AAPLdata centersartificial intelligence
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Related tickers and likely impact
AAPL
• NeutralApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 10/28/2026 | 343.86 |
| Change that session | -0.93% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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