P&G reported strong first-quarter earnings and reiterated its full-year revenue forecast. In an interview with Yahoo Finance, CFO Andre Schulten said that people using its products remains the core of the business, but the consumer's path to purchase is changing as AI agents buy on people's behalf, so P&G is proactively working out how agent-to-agent marketing works and how to distribute brand information. He said the company is also using decades of collected data and simpler algorithms to speed up molecule discovery, automate data extraction and analysis, and make forecasting more efficient. On marketing, he said algorithms weigh credibility, so P&G plans to publish and make accessible its scientific publications, independent studies and consumer reviews, an approach he believes gives big brands an advantage.
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