Masan (MSN) said its subsidiary WinCommerce, which operates the Winmart supermarket chain, will enter the convenience store segment with the WiN ON brand, starting with six pilot stores in Hanoi and Ho Chi Minh City. The format targets young urban consumers with ready-to-eat food and drinks. Masan said demand for quick, ready-to-buy meals is rising as Vietnam urbanizes, and WinCommerce is taking a cautious approach, running a very small pilot to test the model before deciding on further investment. According to Euromonitor, Vietnam's convenience store market generated about 11,100 billion VND in revenue in 2025, up 5% from the previous year, while leading chains had around 1,500 outlets nationwide as of October 2025, up roughly 11% year on year. Circle K holds about 43% of the market by 2025 sales value, followed by GS25 with 15%.
Summary written by Upside AI from the original article. Read the source for full details.
Original headline: Masan lấn sân sang mảng cửa hàng tiện lợi
Read the original on VnExpress ↗
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Related tickers and likely impact
MSN
• NeutralMasan Group
Relevance: low
| Market | Vietnam stocks |
|---|---|
| Exchange | HOSE |
| Sector | Food & Beverage |
| Industry | Food Production |
| Market cap | 113,433 bn VND |
| P/E | 11.9 |
| P/B | 2.59 |
| Close on 10/22/2026 | 73.90 |
| Change that session | +0.27% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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- Halloween candy sales are off to a slow start amid high chocolate prices and affordability concerns
- Halloween candy sales are off to a slow start amid high chocolate prices and affordability concerns
Halloween candy sales have started slowly this year as U.S. consumers grapple with high living costs and expensive chocolate. NielsenIQ data shows sales fell 6.7% in the month ending Oct. 17 from a year earlier, after an 11.7% drop in mid-September erased the preseason gains seen in the previous two years. NielsenIQ's Chris Costagli said high gas prices, now averaging $4.29 per gallon, have worsened affordability concerns and dampened demand. Candy and gum prices rose 44% over five years versus 22.5% for all food eaten at home, largely due to cocoa prices that hit a record in January 2025 amid poor West African weather and speculative trading. Non-chocolate candy, about 3% cheaper than last year, has not seen a sales lift, and Circana's Sally Lyons Wyatt wonders whether shoppers are waiting until closer to Halloween to buy.
- Halloween candy sales are off to a slow start amid high chocolate prices and affordability concerns
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