Collectables enthusiast Tony Warner, from Sheffield, received a classic 1996 Quality Street tin for his 40th birthday and found that three new 550g tubs could fill one large 1.8kg tin from the 1990s. He argues that shrinkflation is a “myth” in this case, noting that a 1.8kg tin cost up to £14 in the 1990s, about £41 in today's money by a CPI calculator. A 1.93kg tin is now sold online for between £19.99 and £31.99, depending on the retailer. Gram for gram, he says the tins are better value now, though he feels the taste, smell and foil wrappers have declined.
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Original headline: Quality Street lost the magic says man after spotting three big 90s - era changes
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- Man says the magic has gone as he spots 3 big changes to Quality Street since the 90s
Tony Warner, a collectables fan from Sheffield, was given a 1996 Quality Street tin by his mum for his 40th birthday and noticed several differences from today's tins. He found three 550g tubs now can fill one 1.8kg tin from the 1990s, and the foil wrappers have become dull. Adjusted for inflation, the 1990s tin cost up to £14, roughly £41 today, so he argues shrinkflation is a myth and the tins are better value now, though the taste and smell have changed. Online commenters reacted with frustration, with one calling it shrinkflation at its worst.
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Memorabilia collector Tony Warner from Sheffield compared a 1996 Quality Street tin with modern versions and concluded that today's tins offer better value, debunking the shrinkflation claim. He said a metal 1.8kg tin cost £14 in the 1990s, equivalent to £41 today after inflation, while a 1.93kg tin now sells from £19.99 at Costco to £31.99 at B&Q online. Warner admitted the wrappers are less sparkly and the taste and smell have changed, but argued that gram for gram the 1990s tins were more expensive once inflation is factored in. Some online commenters still called it shrinkflation at its worst.
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