News · Yahoo Finance

Reddit Stock Plunges 30% as Google's AI Search Hits Traffic and User Growth

Reddit shares plunged 30.44% to $90.15 on Friday, extending the weekly decline to 44%, after CEO Steve Huffman said Google search referrals dropped by more than 1 million a week in October, which he attributed to Google's AI features. Although third-quarter revenue rose 53% to $895 million, Reddit forecast fourth-quarter revenue of $1 billion to $1.03 billion, below the roughly $1.05 billion analysts expected. Daily active unique visitors reached 130.3 million, but U.S. users fell 2% to 50.7 million, and the company warned daily active users could drop by a low double-digit percentage in Q4 if the trend continues. To reduce its reliance on Google, Reddit plans to test requiring users to log in in selected markets outside the U.S. during the fourth quarter.

Summary written by Upside AI from the original article. Read the source for full details.

Read the original on Yahoo Finance ↗

Keywords

RedditGOOGLartificial intelligenceearnings

Open a keyword to see other news on the same topic.

Related tickers and likely impact

GOOGL

• Neutral

Alphabet Inc. (Class A)

Relevance: low

MarketUS stocks
SectorCommunication Services
IndustryInteractive Media & Services
Market cap$4.0T
Close on 10/29/2026283.75
Change that session-12.66%
GOOGL price, forecasts and signals →

Impact is scored by AI from the headline and may be wrong. It is not investment advice.

Related news

  • Citizens downgrades Reddit as Google's AI search shift weighs on traffic

    Citizens downgraded Reddit to Market Perform from Market Outperform after its latest quarterly results, citing uncertainty over user growth as Google sends less traffic to the platform. Although third-quarter results beat analyst estimates, shares fell sharply after Reddit issued a weaker-than-expected revenue outlook and warned that search referral declines were accelerating, dropping about 25% shortly after the open on Friday. U.S. daily active uniques fell 5% sequentially in the third quarter, and management warned they could decline by a low double-digit percentage in the fourth quarter as Google search referrals fall by more than 1 million per week. Advertising revenue rose 54% to $847 million. Citizens sees the 2027 risk as Reddit having to raise user acquisition spending, and says data-licensing renewals are increasingly at risk.

    Yahoo Finance·• GOOGLRedditGOOGLartificial intelligence
  • Cramer points to rare Reddit buy opportunity amid Google AI threatYahoo Finance·Redditartificial intelligenceGOOGL
  • Reddit Sinks 25% as Search Traffic Falls “Down Meaningfully” and Q4 Guidance Disappoints

    Reddit (RDDT) shares fell 25% in the session after the company guided fourth-quarter revenue below expectations and warned that search referral traffic was down meaningfully. Although third-quarter revenue rose 53% to $895 million, U.S. daily users fell 2% to 50.7 million. Fourth-quarter revenue guidance of $1.00 billion to $1.03 billion fell short of the $1.05 billion consensus, and the company said daily users could fall by a low-double-digit percentage from 130 million. According to the article, the main cause lies with Google, where Alphabet’s Search & other revenue rose 12% to $63.4 billion even as more searches end on Google’s AI-powered pages. The author notes Reddit’s forward P/E fell from 15x to about 12x, versus a 26x one-year average, and argues the selloff overshoots, though the stock would not look cheap if user numbers keep falling.

    Yahoo Finance·• GOOGLRedditartificial intelligenceearnings
  • Reddit Plunges 25% as Search Traffic Slump and Soft Outlook Overshadow Earnings Beat; Snap Falls 5%, Pinterest Drops 4%, Meta Dips

    Reddit (RDDT) shares fell about 25% to $97.74 in morning trading, even after third-quarter results beat expectations, as CEO Steve Huffman warned that search referral traffic had fallen significantly. Revenue rose 53% to $895 million, above the $874.9 million analysts expected, and EPS of $1.40 topped the $1.33 forecast, but fourth-quarter revenue guidance of $1 billion to $1.03 billion fell below the $1.05 billion expected. Huffman blamed Google’s AI Overviews and AI Mode for answering queries without sending users to Reddit, and said daily active uniques could fall by a low-double-digit percentage in Q4 from 130.3 million. Reddit plans to test a logged-in-only experience in select markets outside the U.S., and Huffman said the company will likely be “trading reach for engagement.” Peers also fell: Snap dropped 5% to $5.37, Pinterest fell 4% to $19.12, and Meta slipped 1% to $615.42, while Reddit is down 57% year to date.

    Yahoo Finance·• GOOGL▼ METARedditartificial intelligenceearnings
  • Reddit Is Locking Out Logged-Out Users After Google’s AI Choked Its Traffic

    Reddit said search referral traffic fell meaningfully in Q3 as Google's AI Overviews and AI Mode reduced visits, with referrals down more than 1 million per week on average in October. To respond, Reddit will fully test a logged-in-only experience in select non-U.S. markets in the fourth quarter, without naming the countries or disclosing conversion data. U.S. daily active uniques fell 2% to 50.7 million, while international DAUq rose 24% to 79.6 million and total DAUq held at 130.3 million. CEO Steve Huffman warned total DAUq could fall in Q4 by a low double-digit percentage, noting logged-in users drive more than 80% of monetization. Revenue rose 53% to $895 million and net income grew 74% to $283 million, but fourth-quarter adjusted EBITDA guidance of $480 million to $510 million trails the $512.2 million estimate, and shares sank after the report.

    Yahoo Finance·• GOOGLRedditearningsartificial intelligence
  • As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

    Reddit said it is shifting to a mainly logged-in experience to protect its data from AI scraping and open the way for lucrative licensing deals with model providers, as search referral traffic declines. In Q3, global daily active users were flat at 130.3 million, while U.S. DAU fell from 53.2 million to 50.7 million, down 2% year-over-year. Search referrals dropped by more than 1 million on average per week in October; if the trend continues, DAU could fall by a low-double-digit percentage next quarter. Still, revenue rose 53% to $895 million, ahead of about $875 million expected by Wall Street, and net income climbed 74% to $283 million. Advertising revenue grew 54% to $847 million, while non-advertising revenue, which includes AI data licensing, rose 35% to $48 million.

    Yahoo Finance·Redditearningsartificial intelligence

Related markets

US stocks →

Latest news

  • US Equity Indexes Drop This Week as Disappointing Hyperscaler Results Offset Gains From Anthropic's IPO Boost

    US stock indexes fell this week after quarterly results from the Magnificent-7 stocks disappointed investors.

    Yahoo Finance·▼ QQQ▼ SPY▼ AMZNIPOAnthropiccloud computing
  • 95% Upside for Reddit? B. Riley Thinks So, and Here’s How

    Reddit (RDDT) shares fell another 25% after its third-quarter report and are 63% below their January high, even though revenue grew 53% in the quarter. U.S. daily users fell 2% from a year earlier to 50.7 million, and the company said search referral traffic fell meaningfully in Q3. B. Riley cut its price target to $190 from $270 and kept its Buy rating, a target 95% above the current price. That target equals about 22x the $8.54 per share in earnings analysts expect over the next twelve months, though the article notes those estimates could come down given shrinking U.S. users and the Google data-licensing renewal due in the first quarter of 2027.

    Yahoo Finance·RDDTearningsvaluation
  • Aura Minerals Sinks 15% as Gold Miners Slide, GDX Down 5%

    Aura Minerals (AUGO) sank 15% today with no news of its own as gold slid below $4,000 an ounce, a four-month low, and miners including Newmont (NEM), Agnico Eagle (AEM) and Aris Mining (ARIS) sold off. The VanEck Gold Miners ETF (GDX) lost 5%, and Aura fell more than twice as hard. Newmont reported $1.9 billion of third-quarter free cash flow, selling gold at an average of $4,317 an ounce with all-in sustaining costs of $1,454. Aura reported record third-quarter output of 95,557 gold equivalent ounces, up 29%, and analysts expect normalized EPS of $6.23 in 2026. The article says Aura's third-quarter results due next week will show whether that output is turning into free cash flow.

    Yahoo Finance·▼ PAXG/USDT▼ XAUT/USDT▼ XAU/USDgoldminingXAUUSD
  • Why FMC Corporation Rallied Today

    FMC Corporation shares rallied 30.4% on Friday after third-quarter results that looked weak on the surface, with revenue down 80% to $106 million and an adjusted loss of $4.41 per share, largely due to one-time price cuts and an accounting adjustment. Management guided fourth-quarter revenue to $1.11 billion at the midpoint, flat year over year, with adjusted EBITDA of $220 million and adjusted EPS of $0.63. The company also targets at least $650 million of EBITDA next year and $760 million in 2028. The article says the rally may reflect a low bar after the stock had traded in distressed territory, but could also be short-covering, and notes FMC's substantial debt load and past misses against its guidance.

    Yahoo Finance·earningsvaluation
  • Tech Earnings Send SpaceX Stock Below IPO Price. No Other Companies Met Elon Musk’s High Bar.

    Recent tech earnings have pushed the AI trade into a sharp downturn.

    Yahoo Finance·▼ QQQ▼ SPYSpaceXIPOElon Musk
  • Weekly Wrap: Crypto Plunges After Binance Hack

    Bitcoin fell 5% to $77,000 and Ethereum fell 4% to $2,240 on the afternoon of Oct. 30, after reports of a $6.3 billion theft at Binance, described as the worst cryptocurrency attack ever. Binance temporarily suspended withdrawals, expects to resume them within 48 hours, and pledged to cover all losses, but reports say institutions are pulling assets from other exchanges. Elsewhere, Ripple secured a U.S. national trust bank license, while Datavault AI said it cannot access a large part of its Bitcoin and will restate its results, reducing reported assets by $92.2 million. Visa said its annualized stablecoin settlement volume surpassed $25 billion, a tenfold increase from a year earlier. Strategy's CFO Andrew Kang will step down on Nov. 5.

    Yahoo Finance·▼ BNB/USDT▼ BTC/USDT▼ ETH/USDT▼ 币安人生USDTcryptobitcoinBinance

All news →

Get the briefing on Telegram or Zalo

Join the Upside Telegram channel or Zalo group for the Vietnam stocks and gold briefing at 8:00 and 19:00 (Vietnam time) on trading days, plus a weekly wrap on Saturday morning.