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Securities brokers struggle as trading liquidity shrinks

Average daily matched trading value, which once topped VND 45,000 billion, was only about VND 13,000 billion in September 2026, a sustained decline. Brokerage revenue of securities firms in Q3 2026 fell to about VND 2,700 billion, the lowest in six quarters and more than 60% below the nearly VND 7,000 billion peak in Q3 2025. Commission-dependent brokers see fewer client orders while account maintenance still takes time, so incomes have dropped sharply and some have left the profession. The article also notes that online account opening, trading apps and AI are reducing the traditional role of brokers.

Summary written by Upside AI from the original article. Read the source for full details.

Original headline: “Chật vật” nghề môi giới chứng khoán

Read the original on CafeF ↗

Keywords

brokeragesliquidityemploymentartificial intelligenceVietnam

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Related tickers and likely impact

HCM

▼ Likely negative

Ho Chi Minh Securities

Relevance: low

MarketVietnam stocks
ExchangeHOSE
SectorFinancial Services
IndustryInvestment Services
Market cap33,132 bn VND
P/E28.1
P/B2.28
Close on 10/26/202624.15
Change that session+0.62%
HCM price, forecasts and signals →

SSI

▼ Likely negative

SSI Securities

Relevance: low

MarketVietnam stocks
ExchangeHOSE
SectorFinancial Services
IndustryInvestment Services
Market cap59,426 bn VND
P/E12.4
P/B1.56
Close on 10/26/202619.80
Change that session-0.75%
SSI price, forecasts and signals →

VCI

▼ Likely negative

Vietcap

Relevance: low

MarketVietnam stocks
ExchangeHOSE
SectorFinancial Services
IndustryInvestment Services
Market cap22,065 bn VND
P/E15.7
P/B1.30
Close on 10/26/202619.15
Change that session-2.30%
VCI price, forecasts and signals →

VIX

▼ Likely negative

VIX Securities

Relevance: low

MarketVietnam stocks
ExchangeHOSE
SectorFinancial Services
IndustryInvestment Services
Market cap32,160 bn VND
P/E19.2
P/B0.98
Close on 10/26/202612.50
Change that session-1.57%
VIX price, forecasts and signals →

VND

▼ Likely negative

VNDIRECT

Relevance: low

MarketVietnam stocks
ExchangeHOSE
SectorFinancial Services
IndustryInvestment Services
Market cap20,627 bn VND
P/E9.8
P/B0.95
Close on 10/26/202613.55
Change that session-1.45%
VND price, forecasts and signals →

Impact is scored by AI from the headline and may be wrong. It is not investment advice.

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