Three dividend growth ETFs, NOBL, DGRW and VIG, hold very different portfolios despite sharing a similar label. NOBL tracks S&P 500 companies with at least 25 years of consecutive dividend increases, weights them equally, and loosens that rule when fewer than 40 qualify; it held 69 positions and $11.07 billion in net assets as of May 31, 2026. DGRW applies quality and growth screens, with NVIDIA at 8.67% and Microsoft at 8.05% as top holdings, information technology at 34.12%, and utilities and consumer staples at just 0.19% and 6.78%. Ten-year cumulative price returns to Oct. 13, 2026 were 160.49% for NOBL and 279.71% for DGRW, though the article says price data alone cannot prove the streak rule caused the gap. The article advises reading each fund's methodology and top holdings rather than relying on the label.
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