Walmart announced on Tuesday that it will bundle Walmart+ and Sam's Club Plus memberships for $120 a year, a move that is seen as a play against Amazon and Costco. Although Walmart owns Sam's Club, the two have largely operated separately until now. The article notes that consumers increasingly prioritise value, with store brands such as Trader Joe's and Aldi losing much of their stigma, and value is also prized among higher-income shoppers. With inflation pushing up prices, experts say curated assortments, large discounted packs and curbside pickup help retailers stand out, since lowering the price of widely sold brands is hard.
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