Ford's Model e unit narrowed its third-quarter EBIT loss from $1.41 billion to $1.058 billion, but revenue fell 31% to about $1.2 billion, and the EBIT margin worsened from negative 79.1% to negative 86.5%. Ford credited cost cuts and aligning its first-generation EV business with demand. The article says the bigger test is Fathom, a midsize electric pickup on the Universal EV platform, planned for launch in the fourth quarter of 2027 with a starting MSRP of $28,350 for the standard-range version, excluding taxes and fees. Management expects higher expenses in 2027, with the next significant profitability improvement likely in the first half of 2028 and Model e breakeven targeted for 2029. The article lists launch readiness, production costs, customer demand and the margin trend as factors to watch.
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