Ford's third-quarter revenue fell 2% year over year to $49.5 billion, yet adjusted EBIT rose 3% to $2.7 billion, as the company sold a richer vehicle mix and controlled costs. Combined sales of the higher-margin Explorer Tremor and Platinum trims rose 59.9% year to date through September, while Active and ST-Line trims grew 23.3%. Off-road models made up 24% of U.S. vehicle sales through September, up 3.8 percentage points, and F-Series had the lowest incentive spending among full-line truck brands in the quarter. Ford remains on track to cut warranty and material costs by $1 billion this year, excluding Novelis-related effects and tariffs. However, reported net income fell from about $2.4 billion to $2 billion, Ford Blue and Ford Pro EBIT both declined, and the article says the average new vehicle price near $50,000 is beginning to push some consumers out of the market.
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