Ford sold 27,793 Maverick Hybrid pickups in the third quarter, up 59.6% year over year and a third-quarter record, lifting hybrid sales to a record 74,300 through September. Overall U.S. vehicle sales fell 6.6%, which management attributed largely to the planned phaseout of the Escape and Lincoln Corsair; excluding them, volume was roughly flat. The hybrid made up about two-thirds of the 41,970 Mavericks sold in the quarter. The article cites CEO Jim Farley's comments that many Ford hybrids are more profitable than gasoline equivalents, though Ford does not disclose Maverick Hybrid margins. It suggests that if the hybrid's margins are strong, its fast-growing sales could also lift profitability across the Maverick lineup.
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