Inuvo (NYSE American: INUV) says its managed IntentKey service can put custom audiences live on Safari and iPhone within 24 hours of an approved campaign plan. Since Apple's iOS 27 update further limited how advertisers recognize people in Safari, the company says IntentKey has kept the same share of iPhone impressions with no change in client performance. Unlike cookie-based approaches, IntentKey uses a large language model to read content across the open web and infer interest and intent, with no cookies or personal data attached to profiles. Roughly a third of its iPhone traffic now runs on iOS 27, and Inuvo notes it first offered Safari reach without cookies in 2022 and again in 2023 when Apple tightened tracking in iOS 17.
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Original headline: Inuvo’s IntentKey Puts Custom Audiences Live on Safari and iPhone Within 24 Hours
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