Apple (AAPL) unveiled a 14-inch MacBook Pro and an iMac, both powered by its M6 chips, as part of a wave of fall announcements. The MacBook Pro, aimed at students, business users and creators, offers upwards of 24 hours of battery life and starts at $1,999, while the iMac, aimed at families and small businesses, costs $1,499; both go on sale November 6 with Apple Intelligence features. Apple's Mac line generated $33.7 billion of its $416.1 billion in 2025 sales, making it the fourth-largest segment by sales, and Apple stock was flat on the news. The company is expected to announce its first touchscreen MacBook on Wednesday.
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Related tickers and likely impact
AAPL
• NeutralApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 10/26/2026 | 343.98 |
| Change that session | -1.08% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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