Starbucks is bringing back its glass Bearista cold cup in its 2026 holiday collection, with mystery Bearista cups arriving in U.S. stores on Nov. 10, Holiday Bearista merchandise on Nov. 5 and the original Bearista on Dec. 1. Last year's cup cost $29.95, sold out in less than a day and was resold online for hundreds of dollars. In the fiscal 2026 first quarter, U.S. comparable transactions turned positive for the first time in two years and U.S. same-store sales rose 4%, much better than expected. Mizuho analyst Nick Setyan expects Starbucks to double up on last holiday season's success, but he cut his price target to $105 from $115 and kept a hold rating, citing lower valuations among restaurant peers and a slightly reduced fiscal 2027 profit forecast. SBUX shares are above $100, about 7% below their 52-week high of $110.51, and the company reports its September quarter results Thursday evening.
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