In a discussion hosted by Laffer Tengler Investments, CEO and CIO Nancy Tengler and panelists examined whether Apple (AAPL) could charge $38.99 a month for a Siri AI subscription. They compared the move to Microsoft, which raised its E5 license from $60 to $90 when it added Copilot, and said Apple appears to be taking a similar approach at a slightly higher price. Panelists noted Apple's advantage in controlling the full stack from chip to software and its large ecosystem, while Siri has typically been seen as the weaker assistant, so Apple is pushing to improve it. Several said the price is high given that free AI products such as Muse and an upcoming Anthropic product are available, so the product would need to be clearly worth it.
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AAPLartificial intelligencesoftware
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Related tickers and likely impact
AAPL
• NeutralApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 10/26/2026 | 343.98 |
| Change that session | -1.08% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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