According to YouNet ECI's third-quarter eCCI report, only 46% of online shoppers said discounts and promotions drive their purchases, down 7 percentage points from the second quarter. Meanwhile, 74% cited product quality as a key factor when shopping online, up 22 percentage points. The article attributes the shift to frequent sales that spread out buying power, shoppers stocking up on items that expired, and sellers absorbing higher platform fees and 70-30 co-funded discount schemes. Industry executives suggest brands shift budgets from deep discounts toward better customer experience and trust.
Summary written by Upside AI from the original article. Read the source for full details.
Original headline: Người tiêu dùng bớt 'săn sale' online
Read the original on VnExpress ↗
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Related tickers and likely impact
FRT
• NeutralFPT Retail
Relevance: low
| Market | Vietnam stocks |
|---|---|
| Exchange | HOSE |
| Sector | Retail |
| Industry | Specialty Retailers |
| Market cap | 26,822 bn VND |
| P/E | 23.6 |
| P/B | 5.59 |
| Close on 10/22/2026 | 151.50 |
| Change that session | -0.33% |
MWG
• NeutralMobile World
Relevance: low
| Market | Vietnam stocks |
|---|---|
| Exchange | HOSE |
| Sector | Retail |
| Industry | Broadline Retailers |
| Market cap | 111,415 bn VND |
| P/E | 11.3 |
| P/B | 3.26 |
| Close on 10/22/2026 | 75.30 |
| Change that session | -0.66% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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