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Google Quietly Updates Privacy Policy to Let Gmail and Photos Data Feed Ads

Google revised its privacy policy, effective October 16, so that content from Gmail, Drive and Google Photos can personalize ads when users choose to make that data available to other Google services that support personalized ads. The exception is tied to Personal Intelligence, which lets AI Mode and Gemini use connected apps; it is off by default, and advertisers cannot see the underlying content. Users can opt out by disconnecting apps under Connected Content apps in their Google Account settings or by turning off personalized recommendations, though previously collected data may remain in Search history. Google says it will not share personally identifying details without permission. The change was first spotted by Android Authority.

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GOOGLadvertisingprivacyartificial intelligence

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Related tickers and likely impact

GOOGL

▲ Likely positive

Alphabet Inc. (Class A)

Relevance: low

MarketUS stocks
SectorCommunication Services
IndustryInteractive Media & Services
Market cap$4.3T
Close on 10/23/2026320.25
Change that session-1.22%
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Impact is scored by AI from the headline and may be wrong. It is not investment advice.

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