GURU Organic Energy reported record sales on Amazon in both Canada and the United States during Amazon's Prime Big Deal Days event on October 6 and 7, 2026. In Canada, units sold in just two days rose 51% above the full four-day event last year, and October 6 was the company's best day ever on Amazon.ca. In the United States, units grew 25% over last year's two-day event, the third straight record, with October 6 ranking as the second-best sales day ever on Amazon.com. According to Stackline estimates, GURU was the #2 energy drink brand by sales on Amazon.ca that week, and its Zero Variety Pack was the top-selling energy drink product of any brand there. Zero Sugar products drove the results, making up nearly half of units sold in Canada and about four in ten in the U.S., and the company now looks to Black Friday and Cyber Monday.
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Related tickers and likely impact
AMZN
• NeutralAmazon
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Consumer Discretionary |
| Industry | Broadline Retail |
| Market cap | $2.7T |
| Close on 10/19/2026 | 262.45 |
| Change that session | +4.98% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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