Bain & Co projects holiday retail sales in 2026 to approach $1 trillion, with the typical American household expected to spend about $900 on gifts, decorations and food. Mastercard forecasts the strongest holiday retail growth in four years, yet 77% of Americans plan to change their shopping habits due to rising prices, and 35% feel less financially stable than a year ago. Many consumers are still paying off last year's holiday debt, as more than one-third took on holiday credit card debt in 2025, averaging about $1,223 per person according to Capwolf.com. The article advises setting a holiday budget by category, tracking spending, and focusing on low-cost ways to give, such as visiting seniors, writing handwritten letters or supporting a family in need.
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