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Joby Aviation's Dubai Launch Is the 1 Catalyst That Could Reverse a 73% Drop. Here's the Timeline -- and the Risk.

Joby Aviation (JOBY) shares have fallen about 73% from their 52-week high and recently traded around $4.69. The eVTOL aircraft maker plans to launch its first commercial air taxi service in Dubai before the end of 2026, under an agreement with the Roads and Transport Authority that grants six years of exclusive air taxi operating rights after commercial launch. The initial network of four vertiports includes one near Dubai International Airport, where a trip to Palm Jumeirah could drop from about 45 minutes by car to 10 minutes by air. Joby completed a crewed flight between two UAE locations in November 2025, but the launch still depends on regulatory approvals, operational readiness and completed infrastructure. Even a successful launch would not immediately make the company profitable, since early passenger volumes may be limited and manufacturing and expansion require substantial capital, while a delay could add pressure on the shares.

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