The author notes Nike yields 4.4%, above P&G’s 2.7% and Coca-Cola’s 2.2%, but this high yield mainly reflects a falling share price, with a quarterly dividend of $0.41 per share. Nike is in a turnaround, with fiscal 2027 first-quarter revenue down 4% to $11.2 billion, net income down 2% to $712 million, and guidance for a high-single-digit revenue decline. The stock has dropped 41.6% in 2026 and 76.7% over five years, and if sales keep falling, the dividend’s sustainability could be questioned. The author would avoid Nike for now and favors Coca-Cola and P&G instead, which are up 34.3% and 11.1% this year, respectively.
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