Reddit (RDDT) shares fell 25.27% on Friday to $96.85, even though third-quarter results beat expectations with revenue of $894.96M, up 53% year over year. The main concern was traffic: search referrals fell by more than 1 million per week on average in October, and total daily active uniques could drop by a low double-digit percentage in the fourth quarter. CEO Steve Huffman blamed mostly Google's AI features. The Global X Social Media ETF (SOCL) has Reddit at about 8.46% of net assets, and the fund fell 2.81% in the session. S&P 500 trackers such as VOO and IVV now also hold Reddit, but with small weights, and the article notes that investors combining a core S&P 500 fund with a thematic ETF can own the same stock twice.
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Related tickers and likely impact
SPY
▼ Likely negativeSPDR S&P 500 ETF
Relevance: low
| Market | US stocks |
|---|---|
| Sector | ETF |
| Close on 10/29/2026 | 769.53 |
| Change that session | -0.36% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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