According to timing figures Google's Gary Illyes presented on Oct. 2, 2026, a typical site move takes one to three months to settle in Google Search. Moving to Shopify often changes product and category URLs, since Shopify uses /products/ and /collections/, unless the old store used the same paths, so a 301 redirect map must be built and tested before launch. Optimum7 checks indexation, redirects, rankings and crawl errors at 7, 30 and 90 days after launch against pre-migration baselines. Shopify allows 100,000 URL redirects on standard plans and 20 million on Shopify Plus, so large catalogs can reach the standard limit. In one case for an online plant retailer, more than 20,000 customer records and 15,000 historical orders were transferred, with no migration-related data issues reported after launch.
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