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Shopify vs. Target: Which Technology Stock Is a Better Buy in 2026?

The article compares Shopify (SHOP) and Target (TGT) as two different ways to invest in modern commerce. Shopify serves millions of merchants in over 175 countries and reported FY 2025 revenue of nearly $11.6 billion (up roughly 30.1%), net income of about $1.2 billion and free cash flow near $2.0 billion, while stock-based compensation was roughly 22.1% of operating cash flow. Target, with nearly 2,000 stores, reported FY 2025 revenue of nearly $104.8 billion (down roughly 1.7%), net income of about $3.7 billion and free cash flow near $2.8 billion. The article details legal and competitive risks for both companies, and Target's forward P/E of 15 compares with 91.5 for Shopify. The author says they would choose Target if buying today, citing new CEO Michael Fiddelke's $5 billion plan to upgrade stores, product mix and supply chain, and a return to sales growth in fiscal 2026.

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