According to Business Insider, white bread averaged 36 cents per pound in 1975, and a 20-ounce Wonder loaf cost 45 cents, while Walmart sells the same loaf for around $2.47 today. Adjusted for inflation, the 1975 price equals $2.26 per pound in today's dollars, so the 20-ounce Wonder loaf would cost $2.83 at 1975 prices, yet the average bread price in 2026 is only $1.85 per pound. The article notes that inflation changed eating habits: Hamburger Helper helped stretch expensive ground beef in the 1970s, and today many shoppers buy less beef and consider cheaper proteins or plant-based alternatives. In 2023, an Italian consumer group called for a week-long pasta boycott over prices rising more than double the inflation rate, but the government acted to bring prices down and the boycott was called off before it began.
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