Gil said the just-reported quarter looks good, but investors will focus on guidance for the next quarter. He noted this may be the last quarter of the iPhone upgrade cycle, which he called the biggest in five years, so unit sales could decline even though Apple raised prices to offset this. He also warned that memory chips bought at lower prices earlier may pressure gross margins as costs rise. Gil said the Duo, priced at $2,000, was likely at the low end of the prices considered, and is seen as the first big hardware launch under CEO John Turnus.
Summary written by Upside AI from the original article. Read the source for full details.
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Related tickers and likely impact
AAPL
• NeutralApple Inc.
Relevance: medium
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 11/02/2026 | 338.32 |
| Change that session | -1.83% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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