Retailers such as Amazon, Costco, Target and Walmart start holiday sales as early as October to attract customers, while shoppers can spread purchases across several paychecks. A Bank of America survey found 29% of Americans plan to shop in early to mid-December and 17% on Black Friday, with U.S. holiday spending estimated at US$1 trillion to $1.7 trillion. An early season also lets retailers spread seasonal orders over three months, though it may mainly shift purchases from December to October rather than raise total spending. Return policies have become stricter: Best Buy's extended window applies to purchases made on or after Oct. 30 and Target's on or after Nov. 1, and standard 30-day returns for early purchases may expire before Christmas. The author suggests comparing prices and setting a budget, since waiting too long can add costs such as rush shipping fees.
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Related tickers and likely impact
AMZN
• NeutralAmazon
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Consumer Discretionary |
| Industry | Broadline Retail |
| Market cap | $2.6T |
| Close on 10/30/2026 | 240.47 |
| Change that session | -1.36% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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