SATRA, the Saigon Trade Corporation, is shifting from rapidly adding outlets to restructuring its Satrafoods network. It has closed underperforming stores and opens new ones only where demand is specific, such as near social housing, hospitals or industrial zones. The system now has 4 Satramart supermarkets and nearly 140 Satrafoods stores, and it is growing wholesale and institutional channels such as Horeca, schools and hospitals. In the first nine months of the year, wholesale revenue rose 150.1% and revenue from customers outside the system rose 86.3%, while sales of Cofidec products through the retail system rose 68.2%. SATRA has also refreshed 30 Satrafoods stores, replaced 81 chillers across 31 outlets and expanded private-label products. Founded in 1995 with 27 member companies, the group now has 40 member units, charter capital of 8,660 billion VND and more than 14,000 employees.
Summary written by Upside AI from the original article. Read the source for full details.
Original headline: SATRA - từ cửa hàng gần nhà đến 'bến cảng thương mại'
Read the original on VnExpress ↗
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