News · Yahoo Finance

TV Veteran Latour To Head Meta Branding Strategy

Meta has hired Rich Latour, a former NBC News senior producer (1998–2012), as vice president of its in-house content studio. He will run the social media and content teams in the communications and public affairs division, reporting to Tucker Bounds, and oversee brand storytelling, product content support and international social content. Latour previously spent 7 years at BlackRock as managing director and global head of content, and was earlier vice president of digital content at Goldman Sachs. His hire comes as Meta pushes to showcase use cases for its large AI spending through new consumer and business apps, such as Meta AI, Muse, Meta Vibes and Pockets, while its VR and AR glasses and headsets have drawn severe criticism in recent months. The article says Latour will likely shape how people see these products and Meta's branding, and he has not yet commented on the role.

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Relevance: low

MarketUS stocks
SectorCommunication Services
IndustryInteractive Media & Services
Market cap$1.6T
Close on 11/04/2026629.89
Change that session+1.43%
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