Google still handles about 9 of every 10 searches, and the article asks whether AI will follow the same single-winner pattern. The players currently sell to each other: Anthropic buys computing from four rivals, while Google and Amazon own large stakes in Anthropic. Unlike search, AI customers can switch providers more easily, but switching costs are rising as Anthropic's customers spend about nine times what they did a year ago, and falling AI prices can compete profits away. Google Cloud earned $11.1 billion of operating profit in Q3, about 11 times Anthropic's $974 million in its best reported quarter, so the article says the safest profits belong to owners of chips and data centers. It says a change in view would come if one model pulled far ahead for a year or more, and says to watch enterprise market share and gross margins.
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