Morgan Stanley (MS) is using AI to boost advisor productivity, accelerate asset gathering and improve operating efficiency, as Wealth Management revenue hit a record in the third quarter of 2026. Its AI @ Morgan Stanley Assistant, adopted by more than 98% of advisor teams, speeds access to research, while AI @ Morgan Stanley Debrief automates meeting summaries and client documentation, freeing advisors' time for client acquisition and cross-selling. Wealth Management revenue rose 10.1% year over year to a record $9.07 billion, with $232.4 billion in net new assets, $80.5 billion in fee-based asset flows and a 30.4% pre-tax margin. The article notes that AI's direct earnings contribution remains unquantified, while technology costs and market volatility pose challenges. It also compares peers Goldman Sachs (GS) and JPMorgan (JPM), which use AI to automate workflows, with JPMorgan expanding its LLM Suite platform.
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