Jefferies, citing a note from analyst Edison Lee published Monday, says demand for the iPhone 18 Pro and Pro Max keeps weakening, based on delivery times, resale prices and supply-chain information. In China, delivery time is now zero days versus six and 25 days for last year’s Pro and Pro Max, PDD has offered discounts of about 6% and 9% since October 16, and resale prices have fallen below original retail. Supply-chain contacts say Apple has cut orders for some components by 10% to 15%, including 2-nanometre chips, though the net reduction in final assembly orders is about 2 million units. iPhone volumes in China rose more than 40% in the first two weeks of shipments before moderating to about 8% in early October, partly due to discounted sales of remaining iPhone 17 Pro and Pro Max inventory. For the foldable Duo, delivery lead times exceed 90 days after pre-orders opened on October 16, and Jefferies estimates shipments could reach 6 million to 7 million units in 2026.
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AAPLsupply chainsemiconductorsChina
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Related tickers and likely impact
AAPL
▼ Likely negativeApple Inc.
Relevance: medium
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 10/23/2026 | 347.73 |
| Change that session | -0.14% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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