Meta's AI agent app Muse has more than 10 million users just weeks after launch, with 25% using it nearly every day, but the article argues it is expensive and unprofitable. Meta is spending nearly $145 billion on AI-related capex this year, and recouping that through Muse subscriptions looks difficult. Unlike Microsoft, which earns direct revenue from AI services through Azure with an annualized run rate above $100 billion, nearly 98% of Meta's revenue comes from advertising, and ads are harder to insert into conversations with AI agents. Deutsche Bank estimates Muse's free tier, which gives each user 100 million tokens per month, costs Meta about $40 per user per month. Zuckerberg has said Meta expects to eventually charge businesses fees on transactions Muse makes, but the free version will stay free, and competition from OpenAI's dots and Anthropic's Duet is growing.
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Related tickers and likely impact
META
• NeutralMeta Platforms
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Communication Services |
| Industry | Interactive Media & Services |
| Market cap | $1.7T |
| Close on 10/29/2026 | 624.52 |
| Change that session | +1.96% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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