More than 10 million people in the US and Canada have set up Muse, Meta's AI personal agent, but the company has not yet shown whether Muse will earn more than it costs to run. Management expects total serving costs to rise as usage grows, which is partly why Muse has not launched globally, and it has shared no specific figures on current running costs or on 2027. Meta's free cash flow over the twelve months to September 30, 2026 was $28.6 billion, down from $44.8 billion a year earlier, while third-quarter free cash flow was negative $1.16 billion; the company raised its 2026 capital spending outlook to $140 billion at the midpoint from $138 billion in July. Management plans to improve Muse's cost efficiency more than 10 times within a year and to start monetizing it sooner than usual, mainly through fees on purchases it helps arrange, and more than 25% of Muse users already shop through it at an average purchase of over $200. The article points to Meta's 2027 spending outlook, expected with the fourth-quarter report in January 2027, as the next key number to watch.
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METAartificial intelligenceAI investmentearnings
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Related tickers and likely impact
META
• NeutralMeta Platforms
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Communication Services |
| Industry | Interactive Media & Services |
| Market cap | $1.7T |
| Close on 10/23/2026 | 642.62 |
| Change that session | -0.96% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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