Apple forecast holiday-quarter growth of 7% to 10%, above Wall Street's consensus of 6.1%, but investors were underwhelmed even though the shares have risen in recent months. Demand for the iPhone Duo is running ahead of supply, and management cited sharply higher component costs, with memory pricing still an issue. The latest quarter beat expectations on total revenue and iPhone sales, but wearables, home products, accessories and iPad fell short. Greater China revenue came in about $1 billion below consensus, yet CEO John Ternus said Apple is gaining market share, citing third-party data showing it has the top three handsets in that market.
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Related tickers and likely impact
AAPL
▼ Likely negativeApple Inc.
Relevance: high
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 11/02/2026 | 338.32 |
| Change that session | -1.83% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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