Apple reported quarterly results after the market close on Monday, with revenue growing 12% and beating Wall Street expectations, and earnings per share also beat. The first quarter to capture sales from the new iPhone 18 lineup showed revenue growing 17%, even though it included Apple's $100 iPhone price hike. Apple also passed on its memory chip costs to consumers for the MacBook Pro, to the tune of $300. Dan Ives of Yorkshire Ives said the 17% iPhone result with a 47.9% gross margin was a direct answer to worries about component order cuts and memory costs. The article argues that consumers keep paying higher prices for tech products despite their complaints, a trend that is likely adding to inflation.
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Related tickers and likely impact
AAPL
▲ Likely positiveApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 11/02/2026 | 338.32 |
| Change that session | -1.83% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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