Snap swung to a profit in Q3, with net income of $56 million against a $104 million net loss a year earlier, but its revenue of $1.72 billion came in slightly below the $1.73 billion consensus and daily active users of 495 million missed the 499 million estimate. Subscriptions drove growth: other revenue jumped 84% and paid subscribers passed 30 million, while advertising revenue rose only 4%. CEO Evan Spiegel said ad revenue growth “remains below our ambitions,” and the company tied a decline in brand advertising to lower consumer packaged goods spending. Starting with Q1 2027 results, Snap will make monthly active users its main audience metric; it reported 977 million MAUs in Q3, while North America daily active users fell 6% year over year. Shares fell 11% to $5.30 in morning trading, while Pinterest was down 0.5% and Meta up 0.2%.
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Related tickers and likely impact
META
• NeutralMeta Platforms
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Communication Services |
| Industry | Interactive Media & Services |
| Market cap | $1.6T |
| Close on 11/04/2026 | 629.89 |
| Change that session | +1.43% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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