Nike expects fiscal 2027 sales to decline by a high-single-digit percentage, and the stock has fallen 38% in 2026 as of the article's writing. Citing Warren Buffett's 1996 Berkshire Hathaway shareholder letter, 'If you aren't willing to own a stock for ten years, don't even think about owning it for ten minutes,' the article suggests shareholders evaluate their conviction in the stock. Investors who doubt a recovery may consider whether Nike still belongs in their portfolio and whether proceeds from selling its shares could fund a higher-conviction position, while those who expect a turnaround can give CEO Elliott Hill more time. The dividend yields 4.1% at the current stock price.
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