Speakers in this discussion examine how companies are finding ways to get AI chatbots to disparage their competitors. They note that as users shift from Google Search to chatbots, firms including financial advisers are trying to optimize their messaging so chatbots surface them, a practice called GEO as the counterpart to SEO. The panel argues that using chatbots to trash rivals could backfire on a company's reputation and turn an answer into an ad rather than an objective search result. They also warn that many users accept chatbot answers verbatim, unlike traditional search results that display multiple source links.
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artificial intelligenceadvertisingonline search
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Related tickers and likely impact
GOOGL
• NeutralAlphabet Inc. (Class A)
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Communication Services |
| Industry | Interactive Media & Services |
| Market cap | $3.5T |
| Close on 11/02/2026 | 278.99 |
| Change that session | -0.30% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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