The article profiles five consumer stocks trading near 52-week lows that the author would hold for the next five years, mainly for their dividends. PepsiCo (yield about 4.6%, raised for 54 straight years) is under pressure from Elliott Management's $4 billion stake, which pushed it toward cutting about 20% of its U.S. product lineup and lowering prices on core brands. Hershey (yield about 3.6%) is using lower cocoa prices to restore original recipes, while General Mills (yield above 7.5%, uninterrupted dividends since 1898) faces soft volume as shoppers trade down to store brands. Clorox (yield close to 6%) paid $452 million in dividends over nine months but generated only $161 million in free cash flow, partly due to a one-time $476 million buyout of P&G's Glad stake. Kraft Heinz (yield over 7%) is the riskiest pick because of high debt and past dividend cuts, so the author would treat it as the smallest position.
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