Instagram is testing “Features,” horizontal videos up to 90 minutes long aimed at podcasters and other longform creators, with trials in Brazil and a small U.S. test expanding to tens of thousands of creators. Instagram generally does not pay per view and has no current plan to share Features ad revenue, though it has not ruled this out, while YouTube gives creators in its Partner Program 55% of the ad revenue from their videos. Instagram head Adam Mosseri said creators are mainly paid by brands today, and that the small performance-based program spends more than it earns back. The article suggests Features will be a tough sell for creators who depend on ad revenue, while established podcasters with sponsors can carry those deals over. The move comes as Instagram reports three billion monthly active users and Meta competes with YouTube for viewing on TVs.
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Related tickers and likely impact
GOOGL
• NeutralAlphabet Inc. (Class A)
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Communication Services |
| Industry | Interactive Media & Services |
| Market cap | $4.0T |
| Close on 10/28/2026 | 325.61 |
| Change that session | +1.57% |
META
• NeutralMeta Platforms
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Communication Services |
| Industry | Interactive Media & Services |
| Market cap | $1.7T |
| Close on 10/28/2026 | 612.49 |
| Change that session | -1.24% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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