According to Emarketer, Amazon and Walmart together control an estimated 88% of the $74.4 billion U.S. retail media ad market. Morgan Stanley experts project that by 2030, AI shopping assistants could account for 10% to 20% of U.S. e-commerce spending, letting consumers outsource product searches and purchases and potentially limiting their exposure to sponsored items on retailer websites. Amazon has stayed tight-lipped and is battling other third-party shopping agents, while Walmart lets external agents connect to its platform with customer consent. Amazon's ad revenue grew 11% in the third quarter, its slowest rise in almost four years, and CEO Andy Jassy said third-party agents have not had any meaningful effect on advertising.
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AMZNadvertisinge-commerceartificial intelligence
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Related tickers and likely impact
AMZN
• NeutralAmazon
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Consumer Discretionary |
| Industry | Broadline Retail |
| Market cap | $2.6T |
| Close on 11/03/2026 | 250.69 |
| Change that session | +2.06% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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