Apple launched the MacBook Pro with PROLED XDR Display, its first MacBook with a touchscreen, using an XDR OLED panel with better colors and brightness than standard LCD displays. It comes in 14-inch and 16-inch sizes, starting at $2,899 and $3,199, and can be configured with M5 Pro or M5 Max chips. Those prices include a $300 increase Apple implemented in June due to a global memory and storage shortage. The article notes that rivals such as Microsoft, HP and Dell added touchscreens to their laptops years earlier, and Apple had previously dropped its Touch Bar after it failed to gain traction. Mac sales were $33.7 billion of Apple's $416.1 billion in 2025, making it the fourth-largest segment by sales.
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Related tickers and likely impact
AAPL
▲ Likely positiveApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 10/27/2026 | 347.08 |
| Change that session | +0.92% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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