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Amazon Trades at a Fraction of Costco's Valuation. Is the Discount Deserved?

Amazon trades at a trailing P/E of about 20, roughly in line with the average value stock, while Costco trades at 50 times trailing earnings, richer than most established growth stocks. Amazon's growth has slowed as Alphabet and Microsoft intensified competition in cloud computing, and the market appears to be pricing in a possible end to AWS's strong growth. Costco is viewed as a safe haven as investors worry that AI-related trouble could spread to other parts of the economy. The author argues Costco deserves a modestly higher valuation for its relative safety, but both stocks are pricing in more catastrophe than is realistic. Once these fears pass, Costco may look too expensive and Amazon too cheap, an opportunity the author sees for investors considering a stake in Amazon.

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AMZN

• Neutral

Amazon

Relevance: low

MarketUS stocks
SectorConsumer Discretionary
IndustryBroadline Retail
Market cap$2.6T
Close on 11/04/2026266.14
Change that session+6.16%
AMZN price, forecasts and signals →

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