24/7 Wall St. sets a 12-month price target of $328.35 for Amazon, about 31.7% above the current $249.39, and rates the stock a buy with 70% confidence. Shares fell 4.98% over the past week ahead of the October 29 third-quarter report, even though AWS revenue rose 37% to $42.23 billion with a 39.4% operating margin and backlog reached $496 billion. The main risk cited is spending: Amazon raised its 2026 capex outlook to about $220 billion from $200 billion as memory costs rise, while trailing free cash flow is negative $7.6 billion and long-term debt reached $119.1 billion. The bear case of $282.77 still sits 13.4% above the current price, and the bull case of $377.14 implies about 51.2% upside. The author calls AWS the key factor and says the report will show whether cloud growth holds up.
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Related tickers and likely impact
AMZN
▲ Likely positiveAmazon
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Consumer Discretionary |
| Industry | Broadline Retail |
| Market cap | $2.6T |
| Close on 10/29/2026 | 243.79 |
| Change that session | -4.25% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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