Apple has restricted employees' AI use to cut costs. According to Bloomberg, daily usage caps for engineering staff were reduced from $300 (£223) to $200, and the company is reportedly considering lowering the engineering cap to $100 and cutting non-technical staff's daily budgets from $100 to $25. Apple joins other companies that have curbed AI spending, including Revolut, Accenture, Uber, Tesla, Microsoft and Meta, amid concerns about costs and productivity. The limits apply to 'tokens', units of AI consumption, even as Apple pushes staff to use more AI to boost productivity. The changes are among the first by CEO John Ternus, who succeeded Tim Cook in September, and the trend has raised concerns about the planned IPOs of Anthropic and OpenAI, with investors saying Anthropic may list at a valuation of $1.5tn or less, below earlier hopes of $2tn. Apple did not comment.
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Appleartificial intelligenceAnthropicIPO
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Related tickers and likely impact
AAPL
• NeutralApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 11/04/2026 | 349.62 |
| Change that session | +5.34% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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