Bloomberg's Mark Gurman reported that Apple has discussed charging $400 more for its touch-screen OLED MacBook Pro models launching Wednesday at the “Pro and Tell” event, with a 14-inch model starting at $2,899 and a 16-inch model at least $3,399 versus the current $2,999 starting price. Gurman expects the laptops to feature M5 Pro and M5 Max chips, a redesigned hinge for touch stability, a new cooling system, and a slightly thinner, noticeably lighter design. The article notes that Steve Jobs called touchscreen laptops “ergonomically terrible” in 2010, a position Apple maintained for years. Apple shares closed at $347.10 on Tuesday, up 0.93%, and Benzinga Edge ranks the stock in the 97th percentile for Quality and the 41st percentile for Growth.
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Related tickers and likely impact
AAPL
▲ Likely positiveApple Inc.
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Information Technology |
| Industry | Technology Hardware, Storage & Peripherals |
| Market cap | $5.1T |
| Close on 10/27/2026 | 347.08 |
| Change that session | +0.92% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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