Walmart is launching a joint membership that bundles Walmart+ and Sam’s Club Plus for $120 per year plus tax, available only as an annual plan with no monthly option or free trial. Bought separately, Walmart+ costs about $98 a year plus tax or $12.95 a month, and Sam’s Club Plus about $120 a year. The move comes as Walmart competes for subscription spending amid consumer subscription fatigue and inflation pressures, and CEO John Furner said the bundle aims to raise expectations for what a membership delivers. A Bank of America analyst noted Walmart+ members spend roughly four times as much as non-members, while Walmart’s 2.6% US same-store sales growth last quarter was its slowest since Q4 2020, as it seeks to win back share from Target, Amazon, Costco and BJ’s.
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Related tickers and likely impact
AMZN
• NeutralAmazon
Relevance: low
| Market | US stocks |
|---|---|
| Sector | Consumer Discretionary |
| Industry | Broadline Retail |
| Market cap | $2.7T |
| Close on 10/20/2026 | 262.63 |
| Change that session | +0.07% |
Impact is scored by AI from the headline and may be wrong. It is not investment advice.
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- Walmart goes on offense to win the subscription space, offering new bundle for one price
Walmart is bundling Walmart+ and Sam's Club Plus into one annual plan priced at $120 plus tax, available only yearly with no monthly option or trial. Purchased separately, Walmart+ costs $98 a year or $12.95 a month, and Sam's Club Plus costs $120 a year. The move comes as Walmart (WMT) reported its slowest US same-store sales growth since Q4 2020, at 2.6%, and seeks to win back share from rivals including Target (TGT), Amazon (AMZN), Costco (COST) and BJ's (BJ). Bank of America analyst Christopher Nardone said Walmart+ members spend about 4x more than non-members, and Deutsche Bank upgraded the stock to Buy. All employees will now receive both Walmart and Sam's Club memberships as a benefit.
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